.png)
PROUD TO WORK WITH:
Experts in delivering return on investment and building in-market brand profile.
We’re a Manchester-based ppc specialist working with businesses to get their brands in front of in-market, high-intent prospects who are ready to buy. For many, Google Ads and PPC has been seen as out of reach or ineffective, but done well, our experience and expertise shows that it can be a powerful, scalable tool which can bring revenue-ready buyers into your sales funnel.
With more than 20 years' experience in paid media promotion, we've built the infrastructure, processes, and the team that allows businesses to step up revenue generation. Leveraging AI and MarTech tools alongside our experience and a commitment to success, we work as your AI-enhanced, paid media partner.
When you win, we win.
£250,000
annual budget managed
We manage almost a quarter of a million pound spend.
£3M
pipeline generated
Fully attributable pipeline generated for clients. We build infrastructure that works.
12.4%
on-page conversion rate
Campaigns that reach 12% conversion rate against the industry average of 1%.
80%
Google optimisation score
Balancing your business with Google's optimisation recommendations.
100%
In-house PPC experts
It’s too important to outsource PPC management.
Take the first step to predictable pipeline from £500 per month.
Whether you're dipping your toe in the water or looking for someone to get more value from your current campaigns, let's chat.
We'll have honest conversations about how we (and PPC) can help your business reach its next milestone, whether that's turnover, market growth or EBITDA.
WHAT WE MANAGE
LATEST PROJECTS
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia nulla ac sem mattis, venenatis sollicitudin orci iaculis. Praesent sit amet eros augue. Vestibulum justo risus, elementum porta porttitor ac, vestibulum consectetur leo. Aenean scelerisque venenatis leo porta pellentesque.”
Michael Beal,
Founder,
emerge
We were brought in to help Neo launch its new market-leading Fire Assessment services and generate ROI through Google Ads. Additional video and interactive content was produced to drive engagement and conversion in a highly competitive, commoditised market.
Neo Property Services
4X
ROI pipeline value
SHOULD NOT BE USED
437,000
Launch views
SHOULD NOT BE USED
56%
Impression share
SHOULD NOT BE USED
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia nulla ac sem mattis, venenatis sollicitudin orci iaculis. Praesent sit amet eros augue. Vestibulum justo risus, elementum porta porttitor ac, vestibulum consectetur leo. Aenean scelerisque venenatis leo porta pellentesque.”
Michael Beal,
Founder,
emerge
Working with the senior team, we evolved Pendrich's visual identity and key messaging alongside setting up PPC activity to drive in-market opportunities for their hyper-niche, high-access services, at a low monthly commitment with high ROI.
Pendrich Height Services
65X
ROI pipeline value
SHOULD NOT BE USED
2%
On-page conversion rate
SHOULD NOT BE USED
23%
Impression share
SHOULD NOT BE USED
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia nulla ac sem mattis, venenatis sollicitudin orci iaculis. Praesent sit amet eros augue. Vestibulum justo risus, elementum porta porttitor ac, vestibulum consectetur leo. Aenean scelerisque venenatis leo porta pellentesque.”
Michael Beal,
Founder,
emerge
With a low monthly commitment, UKDRM now have Google Ads actitity that delivers a regular pipeline of attributable sales enquiries, both for existing and new services as they are launched.
UK Dry Risers Maintenance
4.8X
ROI pipeline value
SHOULD NOT BE USED
2.5%
On-page conversion rate
SHOULD NOT BE USED
40%
Impression share
SHOULD NOT BE USED
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia nulla ac sem mattis, venenatis sollicitudin orci iaculis. Praesent sit amet eros augue. Vestibulum justo risus, elementum porta porttitor ac, vestibulum consectetur leo. Aenean scelerisque venenatis leo porta pellentesque.”
Michael Beal,
Founder,
emerge
With minimal success generating eCommerce revenue via paid search, we worked with W2W and their web partner to optimise the Google Ads approach to drive intent ready traffic to their site at a lower cost, higher volume and with a higher propensity to buy.
W2W Flooring
40%
CPC reduction
SHOULD NOT BE USED
91%
Google Shopping Impression Share
SHOULD NOT BE USED
80%
Shop quality score
SHOULD NOT BE USED
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia nulla ac sem mattis, venenatis sollicitudin orci iaculis. Praesent sit amet eros augue. Vestibulum justo risus, elementum porta porttitor ac, vestibulum consectetur leo. Aenean scelerisque venenatis leo porta pellentesque.”
Michael Beal,
Founder,
emerge
Landlord Furniture Company were looking to get immediate ROI by restarting paid activity for their furniture packages, having failed in the past with other agencies to generate any sales enquiries through Google Ads.
Landlord Furniture Company
15X
ROI closed revenue
SHOULD NOT BE USED
300%
Uplift on conversion rate
SHOULD NOT BE USED
25.25%
Impression share
SHOULD NOT BE USED
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia nulla ac sem mattis, venenatis sollicitudin orci iaculis. Praesent sit amet eros augue. Vestibulum justo risus, elementum porta porttitor ac, vestibulum consectetur leo. Aenean scelerisque venenatis leo porta pellentesque.”
Michael Beal,
Founder,
emerge
We've worked with the senior sales and marketing team to create a now mature, reliable and predictible Google Ads account that drives high ROI and high lead volume for the businsess in increasingly competitive markers. As a business critical channel, attribution and micro-optimisation is key to success.
NSS
8.5X
ROI closed revenue
SHOULD NOT BE USED
22%
Reduction in CPA
SHOULD NOT BE USED
81%
Avg. Optimisation Score
SHOULD NOT BE USED
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean lacinia nulla ac sem mattis, venenatis sollicitudin orci iaculis. Praesent sit amet eros augue. Vestibulum justo risus, elementum porta porttitor ac, vestibulum consectetur leo. Aenean scelerisque venenatis leo porta pellentesque.”
Michael Beal,
Founder,
emerge
We worked with the Pure Power team to set up a pilot programme to test the validity of Google Ads as a sales channel in delivering lead volume and ROI.
Pure Power
20X
ROI pipeline Value
SHOULD NOT BE USED
22%
Reduction in CPC
SHOULD NOT BE USED
73%
Impression share
SHOULD NOT BE USED
EXPANSION SERVICES
Alongside core PPC setup, management, and optimisation, we also provide a range of expansion products and services, that help you to optimise or expand your digital marketing campaigns:
Landing Page Design & Build
Unrestrained by rigid CMS templates, we design and build custom landing pages that pack a punch, keep users engaged and drive towards conversion. Completely responsive, layered with engaging UI and stacked with the latest tools and technology, we make every scroll count.
Remarketing campaigns
The majority of prospects don't convert first time. Our remarketing programmes ensure your brand and service stay visible and relevant to those most likely to convert, maximising media budgets and creating more opportunities to buy.
LinkedIn Ads Paid Promotion
When tapping the bottom of the funnel isn't enough, hyper-targeted, multi-format LinkedIn Paid Promotion will do the legwork higher up the funnel to create more awareness, engagement and education. We treat your budget as our own, setting up campaigns that drive value from every impression.
Communications Support
When campaigns require additional content to engage prospects, our design team is on hand to create professional brand and service materials that engage and encourage prospects to take the next step.
Let's build something great.
LATEST PLAtform updates
Legacy search features auto-upgrade to AI Max
1 Sept 2026
Google began automatically converting campaign-level broad match and automatically created assets to AI Max on 1st September, rolling out gradually through the month.
Manual language targeting removed for Google Search
28 Aug 2026
Search and the Search Network part of Performance Max will no longer use manual language settings; ads will instead match the language of the ad creative.
PMax store-goal campaigns expand
7 Aug 2026
Advertisers can now use Performance Max store-goal campaigns to prioritise nearby, high-intent visitors across Google Maps, Waze and Search.
Real-time policy eeviews
31 Jul 2026
Real-time reviews are now available for Responsive Search Ads, meaning faster turnaround from creation to serving.
Expanding AI transparency in ads
24 Jul 2026
We're introducing new AI transparency features to help people understand the ads they see and give advertisers simple disclosure tools.
Dynamic Search Ads (DSA) extension
24 Jul 2026
Google delayed the forced migration of DSAs to AI Max until February 2027 and re-enabled legacy DSA campaign creation (hurray).
Expanding AI transparency in ads
24 Jul 2026
The introduction of new AI transparency features to help people understand the ads they see and give advertisers simple disclosure tools.
Dynamic Search Ads (DSA) Extension
23 Jul 2026
Google delayed the forced migration of DSAs to AI Max until February 2027 and re-enabled legacy DSA campaign creation.
Bidding & Budget Shift
7 Jul 2026
Google Smart Bidding algorithms will now push budget-limited campaigns to optimise closer to your exact Target CPA and Target ROAS, rather than outperforming them. Review your targets and use the Bid Target Adjustment Tool to align spending.
LATEST CONVERSATIONS
When choosing an agency, is being a Google "Partner" enough?
When choosing a PPC agency, the badge on their website is the starting point, not the finish line. It might be worth assessing if they'll seek to understand your market, do they think like a marketer as well as a platform specialist, and who is actually managing your account day to day?
Can Google Ads work on a shoestring budget?
Google Ads might not just be for the "big boys" and "big budgets". We think that's wrong. We discuss how a £500 pilot can prove whether Google Ads will work for your business. And why starting small might be the smartest move you make, whatever your budget.
Is Google Ads business critical?
Cut your Google Ads and you might not just lose leads, you might lose revenue. But only when your ROI campaigns are set up the right way. We explain when Google Ads is business critical, when it isn't and how to budget for it properly.
© Emerge Partners Ltd 2026. All Rights Reserved.
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
Fill in the form and we can have a chat:
Got a brief problem you want us to solve?
"It's a fine thing for the trade"...?
With projects often scattered across lots of suppliers, we ask whether outsourcing leads to good work and how to make it work when it isn't. Are your collaborators collaborating or just looking to pick a pocket or two?
