APPROACH
We ensured all keywords delivered high-intent audiences and any expansion by Google was tightly controlled or controllable. This meant launching with a clear hypothesis and analysing how Google reacted to the keyword inventory.
- Define commercials and ROI parameters
- Keyword planning and market research
- Comeptitor analysis
- Create CRO focussed destination
- Intent-based keyword matrix
- Granular bid management
- Micro-optimisations
- ROI analysis
BRIEF
After multiple failed attempts at Google Ads to drive sales enquiries in the past with other agencies, a new paid campaign needed to quickly prove ROI potential by driving highly-relevant traffic to conversion. An assessment could then be made on the revenue contribution this channel could predictibly provide to the business on an ongoing basis.
ELEMENTS REQUIRED
- Google Ads strategic review
- Google Ads setup, management, reporting & optimisation
The relaunched Google Ads campaign continues to deliver banked revenue many times the client's relatively low investment. A dramatically improved conversion rate and strong search visibility has turned paid search into a proven sales channel.
RESULTS SNAPSHOT
15X
ROI closed revenue
SHOULD NOT BE USED
300%
Uplift on conversion rate
SHOULD NOT BE USED
25.25%
Impression share
SHOULD NOT BE USED
EXPANSION SERVICES
Alongside core PPC setup, management, and optimisation, we also provided additional products and services to Landlord Furniture Company to increase engagement, streamline UX and boost conversion rates.
LANDING PAGE DESIGN & BUILD
ELEMENTS: BROCHURE
When campaigns require additional content to engage prospects, our design team is on hand to create professional brand and service materials that engage and encourage prospects to take the next step.
LANDING PAGE DESIGN & BUILD
We design and build custom landing pages that pack a punch, keep users engaged and drive towards conversion. Completely responsive, layered with engaging UI and stacked with the latest tools and technology, we make every scroll count.
REMARKETING
The majority of prospects don't convert first time. Our remarketing programmes ensure your brand and service stay visible and relevant to those most likely to convert, maximising media budgets and creating more opportunities to buy.
After failing several times to make Google Ads work, we needed to implement a more sophisticated approach that would maximise budgetary spend to priority audiences whilst using a more conversion and engagement oriented landing page destination to help drive really strong ROI for minimal monthly investment.
Take the first step to predictable pipeline starting at £500 per month.
Whether you're dipping your toe in the water or looking for someone to get more value from your current campaigns; let's chat. We'll have a honest conversations about how we (and PPC) can help your business reach its next milestone – whether that's turnover – market growth or EBITDA.
RELATED ROI STORIES
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
Fill in the form and we can have a chat:
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