APPROACH
Launching a new service in an extremely competitive market demanded a high degree of control over account set up, ad groups, match type and bid strategy, optimising impression share and conversions to facilitate ROI and proposition shaping campaign intelligence.
- Define commercials and ROI parameters
- Keyword planning and market research
- Comeptitor analysis
- Create CRO focussed destination
- Intent-based keyword matrix
- Granular bid management
- Micro-optimisations
- ROI analysis
BRIEF
Take a new, end-to-end and quality-based propostion for Fire Risk Assessments to market and deliver a reliable stream of qualified enquiries for the business across assessments and remedials services. Whilst ROI was essential in this highly commoditised market, campaign intelligence was also a priority to allow Neo to refine the proposition at a sales level.
ELEMENTS REQUIRED
- Google Ads strategic approach
- Google Ads setup, management, reporting & optimisation
In a crowded, price-driven market, the campaign quickly established the client's new services as a standout, premium offering. A strong pipeline of high-value opportunities were generated quickly, alongside strong engagement with campaign content. A commanding share of search visibility also ensured the client was front of mind whenever FRA buyers came looking.
RESULTS SNAPSHOT
4X
ROI pipeline value
SHOULD NOT BE USED
437,000
Launch views
SHOULD NOT BE USED
56%
Impression share
SHOULD NOT BE USED
EXPANSION SERVICES
Alongside core PPC setup, management, and optimisation, we also provided additional products and services to Neo to increase engagement, streamline UX and boost conversion rates.
LANDING PAGE DESIGN & BUILD
ELEMENTS: VIDEO & QUIZ
When campaigns require additional content to engage prospects, our video production team is on hand to produce face-to-camera series that bring client stories to life. Combined with interactive quizzes, we can exponentially increase engagement and drive prospects down the funnel.
LINKEDIN ADS PAID PROMOTION
When tapping the bottom of the funnel isn't enough, hyper-targeted, multi-format LinkedIn Paid Promotion will do the legwork higher up the funnel to create more awareness, engagement and education. We treat your budget as our own, setting up campaigns that drive value from every impression.
LANDING PAGE DESIGN & BUILD
We design and build custom landing pages that pack a punch, keep users engaged and drive towards conversion. Completely responsive, layered with engaging UI and stacked with the latest tools and technology, we make every scroll count.
REMARKETING
The majority of prospects don't convert first time. Our remarketing programmes ensure your brand and service stay visible and relevant to those most likely to convert, maximising media budgets and creating more opportunities to buy.
There was a real need to educate the market on fire safety without losing sight of the business need to drive sales enquiries. Using Google Ads to learn which areas of the proposition resonated most was also a key part of testing the proposition in this highly-competitive market, finding predictable sales opportunities in the long-term.
Take the first step to predictable pipeline starting at £500 per month.
Whether you're dipping your toe in the water or looking for someone to get more value from your current campaigns; let's chat. We'll have a honest conversations about how we (and PPC) can help your business reach its next milestone – whether that's turnover – market growth or EBITDA.
RELATED ROI STORIES
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
Fill in the form and we can have a chat:
Got a brief problem you want us to solve?
"It's a fine thing for the trade"...?
With projects often scattered across lots of suppliers, we ask whether outsourcing leads to good work and how to make it work when it isn't. Are your collaborators collaborating or just looking to pick a pocket or two?
