We take an honest look at our experiences in marketing, agencies and business in general - the good, the bad and the downright ugly.
Two Mikes with plenty to say. Unapologetic, transparent conversations on marketing. Sometimes we're rude, sometimes we're kind, but we're always honest.
With a. short broadcast each week, we pick up on something that's come up on live projects in the previous week. Because we need something to stop us talking all day, we limit ourselves to five minutes, delving into a question we pose at the beginning of each episode.
We know time is precious, so we've kept these short and sweet but we also know that there's nothing better than a good chinwag - give us shout if you want to pick up any of the conversations you hear on On Air.
Episodes
BROADCAST 6
CAN SOMETHING "FINISHED" BE UNFINISHED?
With deadlines diarised and outputs crossed-off, we consider when ideas are truly finished, and if they ever really are. We explore how to allow the time for things to stew; for new perspectives to emerge or existing ones to be cemented.
BROADCAST 5
WHAT IS OUTPUTISM?
In a world where it takes a prompt and a click to churn out almost anything we want, are all outputs created equally? And if they aren't, what is the role of the process in the creation?
BROADCAST 4
WHAT DOES A PRODUCER PRODUCE?
It's easy to use terms interchangeably but sometimes we lose the meaning when we do. We chat about the roles and definitions of production and producers and how to turn our creative visions into a reality.
BROADCAST 1
When is a 'campaign' not a campaign?
We dip into a clearer understanding of what a 'campaign' actually is and why it matters (or doesn't) to campaign success. The episode wins an award for using the word 'campaign' the most times in 5 minutes - stick with it, there's a gem in there somewhere.
BROADCAST 2
WHERE DOES MARKETING END AND SALES BEGIN?
With projects often scattered across lots of suppliers, we ask whether outsourcing leads to good work and how to make it work when it isn't. Are your collaborators collaborating or just looking to pick a pocket or two?
BROADCAST 3
WHERE DOES MARKETING END AND SALES BEGIN?
On the one hand there can be a lot of baton passing between sales and marketing at the same time as using similar tactics and tools to reach prospects. We chat about the overlaps and how best to make use of everyone's skillsets to create great work.
Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
We’ve seen what happens when technology and tools are prioritised over people and processes; the quality of work is poor, people lose interest and projects stagger along.
We encourage a people-first approach, where real conversations and collaboration are given the space to flourish. Where tools and processes are put to work with us, not instead of us. Dialogue, honesty and quality time working together allow more ideas to bounce around, more energy to bring things to life and a much higher quality of work.
Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
2. Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
- Messaging and audience strategy for their new Trusts service
- Website design and build
- Video interviews for site content
- Marketing collateral; brochures, leave behinds, wrap arounds
Evolving the identity and digital infrastructure for a training studio.
BodyPro is a well-established chain of personal training studios, selling one-2-one training and group fitness classes to the local community in the North West.
What we delivered for Bodypro:
- Brand evolution & visual identity development
- Website design and build
- Creating a new back-end digital infrastructure
- Digital consultancy & training to the existing team
- Paid promotion to re-launch the new site
Relaunching an interim identity for a global wellness brand.
Sodexo Circles is a workplace solutions provider, offering concierge services to some of the most productive companies across the globe.
What we delivered for Sodexo Circles:
- An interim brand strategy and visual identity
- Website design and build
- Re-designing marketing & sales collateral based on the rebrand
- Video design and production
Launching a new player in the health & fitness sector
FLX is one of the UK’s first assisted stretching companies, the latest fitness trend taking the US & Canada by storm.
What we delivered for FLX:
- Marketing strategy & consultancy
- Brand development & visual identity
- Website design, build & digital business back-end
- Promotional video
- Studio design & merchandise
- Paid promotion management
Re-igniting a building solutions consultancy
A mechanical and electrical engineering company, working with Facilities Managers & Public Sector organisations on upgrading systems, remedial works and repairs.
What we delivered for Kelly & Knight:
- Brand development
- Brand identity
- Full site design
- Full build with editable, replicable, self-publish modules
Bringing a global corporate wellness brand to life at events
Sodexo Circles is a workplace solutions provider, offering concierge services to some of the most productive companies across the globe.
What we delivered for Sodexo Circles:
- Bringing a global corporate wellness brand to life at events
- Event stand designs
- Brochure design
- Conference video using stock assets
#1
Get to the point.
Marketing expertise at all levels.
You're time is important And so is ours.
Because we can flip between high-level strategy and low level implementation in the same conversation, we can get to solutions more quickly. We can support you as a marketing director one minute or a developer or designer the next.
That broad experience and flexibility means we ask the right questions and generate ideas more quickly, so you can get back to your job and we can get on with creating what you need.
We've seen what happens when technology and speed is prioritised over people and processes; the quality of work is poor, people lose interest and projects stagger along.
We encourage a people-first approach, where real conversations and collaboration are given the space to flourish. Dialogue, honesty and quality time working together allow more ideas to bounce around, more energy to bring things to life and a much higher quality of work.
#2
To us, it's personal.
People working with people.
It's never been easier to find self-serve tools, cheap freelancers and a chatbot that can generate content quicker than you know where to put it.
We know how valuable those tools can be and we use them if we need to - we won't pretend we don't just to charge you more. Our value is in having the experience and knowledge to glue everything together. To know where to start, what to do next, what to focus on and what to ignore.
We'll give you a solid plan and deliver it. Then repeat.
#3
We are the glue.
We'll help you to stitch things
together.
1. Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
2. Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
3.Launching a new arm of the business to High-Net-Worth individuals.
Cowgills are an entrepreneurial firm of accountants, offering a holistic range of services to clients across all industries and sectors.
What we delivered for Cowgills:
Messaging and audience strategy for their new Trusts service
Website design and build
Video interviews for site content
Marketing collateral; brochures, leave behinds, wrap arounds
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
Fill in the form and we can have a chat:
Got a brief problem you want us to solve?
"It's a fine thing for the trade"...?
With projects often scattered across lots of suppliers, we ask whether outsourcing leads to good work and how to make it work when it isn't. Are your collaborators collaborating or just looking to pick a pocket or two?
