APPROACH
Due to Pure Power's highly niche services, the campaign was set up and managed with a high degree of precision, ensuring we only optimised bids to those users with near certain requirement for Pure Power's services.
- Define commercials and ROI parameters
- Keyword planning and market research
- Comeptitor analysis
- Create CRO focussed destination
- Intent-based keyword matrix
- Granular bid management
- Micro-optimisations
- ROI analysis
BRIEF
Pilot a paid programme to validate Google Ads' potential to be a reliable sales pipeline driver for a niche services provider in the fire protection space. With a small budget, ensure maximum visibility for high intent audiences whilst maintaining a healthy ROI.
ELEMENTS REQUIRED
- Google Ads strategic approach
- Google Ads setup, management, reporting & optimisation
Our Google Ads pilot programme set out to test whether paid search could become a reliable sales channel and that's exactly what it did. The campaign generated strong, high-value pipeline at the same time as becoming more cost-efficient over time. Establishing a dominant presence in front of the right audience gave us a clear case for scaling the activity further.
RESULTS SNAPSHOT
20X
ROI pipeline Value
SHOULD NOT BE USED
22%
Reduction in CPC
SHOULD NOT BE USED
73%
Impression share
SHOULD NOT BE USED
EXPANSION SERVICES
Alongside core PPC setup, management, and optimisation, we also provided additional products and services to Pure Power to increase engagement, streamline UX and boost conversion rates.
LANDING PAGE DESIGN & BUILD
We design and build custom landing pages that pack a punch, keep users engaged and drive towards conversion. Completely responsive, layered with engaging UI and stacked with the latest tools and technology, we make every scroll count.
REMARKETING
The majority of prospects don't convert first time. Our remarketing programmes ensure your brand and service stay visible and relevant to those most likely to convert, maximising media budgets and creating more opportunities to buy.
Whilst delivering a low lead volume, the pilot showed that Google Ads could deliver very high ROI based on the sales opportunities that were converted through the programme.
Take the first step to predictable pipeline starting at £500 per month.
Whether you're dipping your toe in the water or looking for someone to get more value from your current campaigns; let's chat. We'll have a honest conversations about how we (and PPC) can help your business reach its next milestone – whether that's turnover – market growth or EBITDA.
RELATED ROI STORIES
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
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