APPROACH
After being approached by a partner agency to revive a failing Google Ads eCommerce setup, we conducted a thorough campaign audit to isolate prospective opportunities for traffic and revenue conversion, as well as identify those terms and categories which had been burning through budget without delivering ROI.
- Campaign audit
- Define commercials and ROI parameters
- Keyword planning and market research
- Comeptitor analysis
- Create CRO focussed destination
- Intent-based keyword matrix
- Granular bid management
- Micro-optimisations
- ROI analysis
BRIEF
Review the existing Google Ads setup which had failed to deliver sales and reconfigure the strategy to be more effective at driving purchase volume and ROI. As this was the third time nationwide eCommerce had been trialled for the business, ensuring the campaign delivered initial sales and intelligence for further optimisation was essential.
ELEMENTS REQUIRED
- Google Ads strategic review
- Google Ads setup, management, reporting & optimisation
After limited success with paid search, we partnered with the client's web agency, reconfiguring their Google Ads approach around high-intent shoppers and inventory relevancy. Early results show optimal traffic is now reaching the site at a lower cost, laying strong foundations for eCommerce growth.
RESULTS SNAPSHOT
40%
CPC reduction
SHOULD NOT BE USED
91%
Google Shopping Impression Share
SHOULD NOT BE USED
80%
Shop quality score
SHOULD NOT BE USED
EXPANSION SERVICES
Alongside core PPC setup, management, and optimisation, we also provided additional products and services to W2W Flooring to increase engagement, streamline UX and boost conversion rates.
LANDING PAGE DESIGN & BUILD
CRO CONSULTANCY
We take the role of advisor when other partners are responsible for some elements of a campaign. With deep expertise in driving conversions and sales for both services and eCommerce, we know how to build landing pages which perform, sharing our recommendations with partners to maximise ROI for our clients.
With little success with other agencies in building our eCommerce proposition, a more intelligence-based and sophisticated approach was needed to rebuild trust that the channel could deliver sales volume and ROI. Setting the campaign up to deliver intelligence about where W2W can be most competitive, was also a critical focus to minimise inefficiently competing with too many major players in the market.
Take the first step to predictable pipeline starting at £500 per month.
Whether you're dipping your toe in the water or looking for someone to get more value from your current campaigns; let's chat. We'll have a honest conversations about how we (and PPC) can help your business reach its next milestone – whether that's turnover – market growth or EBITDA.
RELATED ROI STORIES
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
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