APPROACH
Micro-analysis and optimisation is key to ensuring KPIs are improved YoY, including increased pipleine opportunities and revenue value. As a primary sales channel, quickly turning new services into pipeline is a critical function of the account, as well as implementing new technologies within platform including AI Max.
- Define commercials and ROI parameters
- Keyword planning and market research
- Comeptitor analysis
- Create CRO focussed destination
- Intent-based keyword matrix
- Granular bid management
- Micro-optimisations
- ROI analysi
BRIEF
Ensure all campaigns deliver maximum enquiry volume and pipeline value, whilst keeping CPC and CPA as low as possible. With definitive targets set by historical activity, the need to micro-optimise each service campaign was essential to the viability of Google Ads as a business critical sales channel.
ELEMENTS REQUIRED
- Google Ads strategic review
- Google Ads setup, management, reporting & optimisation
The campaigns reliably convert ad spend into banked revenue many times over, giving NSS a reliable and predictable source of income it can plan around. This highly optimised account continues to improve performance, even under growing competitive pressure, delivering a sustained increase of lead volume and decrease of CPA.
RESULTS SNAPSHOT
8.5X
ROI closed revenue
SHOULD NOT BE USED
22%
Reduction in CPA
SHOULD NOT BE USED
81%
Avg. Optimisation Score
SHOULD NOT BE USED
EXPANSION SERVICES
Alongside core PPC setup, management, and optimisation, we also provided additional products and services to NSS to increase engagement, streamline UX and boost conversion rates.
LANDING PAGE DESIGN & BUILD
Landing pages for your campaign are just as important as your PPC strategy. They need to be built with one thing in mind, conversion. That means they need to look good, clearly explain your service and be fit and highly relevant for the traffic. By doubling your conversion rate, you can half your media budget.
REMARKETING
While many of our campaigns reach 10% conversion rates, this still leads to 90% non-converting. Remarketing offers the opportunity to swarm these 'intent-rich' audiences with ads that make them convert, wherever they are; paid search, paid social or others in the emerge stack...
LINKEDIN ADS PAID PROMOTION
LinkedIn. The place B2B hang out. With mass adoption across many industries and its incredibly tight and granular targeting parameters, it lends itself perfectly to B2B niche campaigns – making your ads appear to exactly the right audiences. But don't rely on LinkedIn alone, combine it with other tools to really unlock its power.
OUTBOUND MARKETING & SALES
And for those that aren't inbound leads, why not go to them? With the assets we're able to produce, from optimised landing pages and creative communications – from interactive calculators, quizzes, videos. It'd be a shame to wait for them to come to us. Sometimes, you have to go after them.
OPENAI ADS
Search volume is shifting into longer form conversations through LLMs like ChatGPT. Using OpenAI's Beta Ad platform, we ensure your brand and service appears in the most relevant queries and conversations, alongside GEO recommendations.
LINKEDIN ADS PAID PROMOTION
When tapping the bottom of the funnel isn't enough, hyper-targeted, multi-format LinkedIn Paid Promotion will do the legwork higher up the funnel to create more awareness, engagement and education. We treat your budget as our own, setting up campaigns that drive value from every impression.
LANDING PAGE DESIGN & BUILD
We design and build custom landing pages that pack a punch, keep users engaged and drive towards conversion. Completely responsive, layered with engaging UI and stacked with the latest tools and technology, we make every scroll count.
REMARKETING
The majority of prospects don't convert first time. Our remarketing programmes ensure your brand and service stay visible and relevant to those most likely to convert, maximising media budgets and creating more opportunities to buy.
Over several years, we've Incrementally increased performance on KPIs across all of our service lines through ongoing and strategic micro-optimisations, driving down CPAs whilst increasing conversion volume and pipeline value. Google Ads continues to be a business critical channel for NSS's sales teams.
Take the first step to predictable pipeline starting at £500 per month.
Whether you're dipping your toe in the water or looking for someone to get more value from your current campaigns; let's chat. We'll have a honest conversations about how we (and PPC) can help your business reach its next milestone – whether that's turnover – market growth or EBITDA.
RELATED ROI STORIES
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
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