APPROACH
As the services provided by Pendrich are a niche within the 'high access' niche, the campaign was set up and managed with a high degree of precision to ensure we only optimised bids to those users with near certain requirement for Pendrich's services.
- Define commercials and ROI parameters
- Keyword planning and market research
- Comeptitor analysis
- Create CRO focussed destination
- Intent-based keyword matrix
- Granular bid management
- Micro-optimisations
- ROI analysis
BRIEF
Review and evolve the existing brand identiy and logo to bring it up to date with the business' growth ambitions. Create predictable pipeline through a Google Ads setup which is optimised for minimal investment and high ROI, including the design and build of a new landing page as the focal point of paid activity, using the evolved identity.
ELEMENTS REQUIRED
- Evolved brand identiy
- PPC landing page design & build
- Google Ads setup, management, reporting & optimisation
Even with a modest monthly budget, the campaign generated outstanding return on investment by providing a steady flow of qualified, in-market opportunities. Exceptional on-page conversion and high search visibility has shown that even a hyper-niche service can compete effectively through paid search.
RESULTS SNAPSHOT
65X
ROI pipeline value
SHOULD NOT BE USED
2%
On-page conversion rate
SHOULD NOT BE USED
23%
Impression share
SHOULD NOT BE USED
EXPANSION SERVICES
Alongside core PPC setup, management, and optimisation, we also provided additional products and services to Pendrich Height Services to increase engagement, streamline UX and boost conversion rates.
LANDING PAGE DESIGN & BUILD
ELEMENTS: PPT
When campaigns require additional content to engage prospects, our design team is on hand to create professional brand and service materials that engage and encourage prospects to take the next step.
LANDING PAGE DESIGN & BUILD
We design and build custom landing pages that pack a punch, keep users engaged and drive towards conversion. Completely responsive, layered with engaging UI and stacked with the latest tools and technology, we make every scroll count.
Despite being market leaders in capability, before Pendrich could go to market, the brand needed a facelift to make it more appealing to the market. A highly targeted Google Ads setup for hyper-niche access services has ensured we get a low volume but extremely high ROI, that is now an indispensable lead source for the business.
Take the first step to predictable pipeline starting at £500 per month.
Whether you're dipping your toe in the water or looking for someone to get more value from your current campaigns; let's chat. We'll have a honest conversations about how we (and PPC) can help your business reach its next milestone – whether that's turnover – market growth or EBITDA.
RELATED ROI STORIES
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
Fill in the form and we can have a chat:
Got a brief problem you want us to solve?
"It's a fine thing for the trade"...?
With projects often scattered across lots of suppliers, we ask whether outsourcing leads to good work and how to make it work when it isn't. Are your collaborators collaborating or just looking to pick a pocket or two?
