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If this, then that. That's it
That's all you need to think about it. The rest is us.
Some businesses have all encompassing CRM/ marketing automation/ sales outreach/ prospecting tools. Others don't.
It's more about what you do with them.
We've seen businesses with crappy tools deploy them with a clever strategy 10x more effective than big tools with a shitty approach. Doing the clever stuff got much cheaper when SAAS moved on – we've helped many businesses do more with a £50 software than som big businesses are doing with a MarTech team.
Like always, punching above your weight.
Your sales teams have skills, they're people people, they shouldn't be wasting time copy and pasting, sending one-to-one comms, uploading files, sharing posts. That stuff can be automated (most of the time). AI is helping with connecting things and is great at the data and repetitive tasks.
Let your sales team sell and your tools run tasks.
AUTOMATION
PAID PROMOTION
Bored of shitty acronyms, badly designed 'campaigns' and ineffective strategies?
Download our take on paid promotion and get a taste of something different.
We're so confident, we'll audit your Google Ads for free and offer initial suggestions. Or we'll review your LinkedIn campaign and tell you what we'd do differently.
Just bob us an email hello@emerge-partners.co.uk and we'll get something setup.
stream 1
IT's OVER FOR THE PLAtform MONKEYS
We get into a debate about the dictionary emerge definition of a platform monkey, as well as exploring how to spot one and what to do if you think one has too much control of your paid promotion budget.
We take a look at some of the latest platform updates and tools which are sending monkeys to recruiters and have a think about whether there is a balance between doing some monkeying around AND bolting in advanced tactics.
COMING SOON TO ⦿ ON AIR >
PAID PROMOTION
CUSTOM BUILD PACKAGES
It's never been easier to launch ads across paid search and social.
That means the competition has never been greater. You're now in auctions against people who don't always know what they're doing - driving up the cost of every impression, click or conversion.
What’s a platform monkey? It’s a person or agency that will happily take your budget and launch ads, then report on them. And not a lot more.The monkeys won’t usually understand best practice or the complexity of the services or market you’re operating in. Anyone can get ads live and serving, but when you're spending hard earned budget on them, it's worth making sure the person managing your account is doing more than uploading assets and pressing a few buttons.
For us, everything starts with a high level knowledge of your business, your services and your market. AI can't do that - yet. We put that knowledge to work to make sure campaigns are set up to outperform your competitors.
We create a symphony between data crunching technology and human-powered analysis and optimisation. We don’t just let the platforms run free with your budget, we look at every penny spent as if it’s our own. It’s never just about conversions - we make sure every click gives value that can be recycled across the funnel – ROI, top to bottom.
Whether you're looking to launch or relaunch something, or just want more eyeballs, we have the skillset and experience to create and build what will actually work, not just create stuff for stuff's sake.
Fill in the form and we can have a chat:
Got a brief problem you want us to solve?
"It's a fine thing for the trade"...?
We chat about the pros and cons of specialists and generalists including how they fit into this brave new world of tech and tools. We also have a natter about the upsides and downsides of agencies outsourcing work to specialist freelancers, for both the agency and its clients, as well as sharing some hints, tips and a couple of thoughts on a book we’ve just read.
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